Why not create a positive spiral of Internet visible companies in a city or municipality. Add an optional city subdomain to the Internet address like city.company.domain
So to for example. We have Gekås in Ullared then you just register .ullared. in the address field.
We have many companies in different cities. So why not add the .cityname. as an optional subdomain. It will create new websites and advertising for the city.
Draw in more companies because of the probability of success estimation people do when they associate many companies with a place.
Optional here means the old address will point to the same webpage.