What if the housing company would provide the residents with optional summer or winter vacation places for short trips. As you share and book the laundry room you can then book at a ?joint venture hotel.
If there is demand for these places then it serves a good purpose. No need to buy a hotel right away. Cooperate with other hotels in a win win situation. The hotel gets a steady stream of customers and the residents get an affordable and trustful place to stay at.