The idea is simple. You feel good when you can laugh with others. So my idea is to record a ”meta” show where you film people watching the show or movie. Then when you are about to watch the movie you select a group of people you find funny to watch the movie with. With this you could create a dual TV experience or at least TV plus tablet experience.
So the idea is to create extra shows for the movie or show you are about to watch. Here the extra show is just funny people watching the same show.
Another advantage of this dual TV experience idea is that you don’t need to go to another room to watch some news or sports. With subtext this extra TV in the living room could work. Also now you don’t need to keep attention to commercials. Just display two channels at the same time.