As a way to create more internet jobs. Does it not make sense to have an actual person present at your website? A Person that could take care of the visitors as a complement to the telephone answering desk.
The idea is then to have an actual person answering questions directly on the web page. It could be a sales person at a retailer or an info person at the municipalities. I think it would be easiest to have the questions and answers in a text chat format. Maybe a dedicated company could handle an online info chat as a service to many other companies.